India’s New Endemic Hypothyroidism: How the Shift Toward Pink Salt Is Creating an Iodine Deficiency Crisis

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India’s New Endemic Hypothyroidism: How the Shift Toward Pink Salt Is Creating an Iodine Deficiency Crisis


For decades, India successfully controlled iodine-deficiency disorders through widespread use of iodized salt. It was one of the biggest public-health victories—goiter cases dropped, cognitive issues reduced, and hypothyroidism linked to iodine deficiency became far less common.

But today, a new silent crisis is emerging.

A rising number of Indians are developing symptoms of hypothyroidism, not due to disease, but because of a preventable micronutrient deficiency: lack of iodine.
And surprisingly, the trend is linked to a growing lifestyle shift—

👉 Replacing iodized salt with Himalayan pink salt.

Why Is Pink Salt Becoming So Popular in India?

Over the last 5–7 years, pink salt has become a trendy “healthy alternative” due to:

  • Claims of containing “84 minerals”

  • Marketing around “detoxification”

  • Influence from fitness influencers and social media

  • A belief that it is more natural and less processed


Location: 2nd Floor, A-10, above Pawan Jewellers, in front of Vihan Store, Dwarka Mor, Patel Garden, Sector 15 Dwarka, Dwarka, New Delhi, Delhi, 110059, India

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